Apply to our Open Innovation Program

Innovate with us to co-create the future of Beauty

Apply now

At L’Oréal, we believe that new tech & innovative business models are going to profoundly change the Beauty consumer experience for the better.

We want to lead that change, and co-create the future of Beauty tapping into the fantastic creativity and entrepreneurship out there. We want to spot, partner and support startups that can transform the way Beauty brands interact with consumers.

We are looking forward to receiving your application, introducing you to the teams behind our more than 30 global Beauty brands, and connecting you to our key partners such as Station F or Founders Factory. We want to establish partnerships with emerging companies from all over the world to build a new generation of personalized and innovative beauty products, devices and digital services so that together we can better cater to our global consumers.

Discover A Made-To-Measure Approach To Define Each Start-up Collaboration

From participating in a 6-month acceleration program, to running proof-of-concept between technologies & brands, we adapt our program to support beauty and tech start-ups that can transform the way beauty brands interact with consumers.


For early stage start-ups leveraging technology and new business models to propose new customer beauty experiences, we run 6-month acceleration programs through our partnerships with Station F and Founders Factory. Start-ups participate in upskilling sessions, receive mentorship from L’Oréal experts, and get exposure to business growth opportunities.

Apply now if you are ready to grow with us!

Some examples:

Business Partnerships

For start-ups and scale-ups ready to provide new digital services at scale, we run pilot projects connecting founders to L’Oréal brands teams at an international level.

Apply now if you are ready to build new services with our brands!

Some examples:

For high-growth potential start-ups developing new business models in marketing, R&I, digital, retail, communication, supply chain and packaging, L’Oréal launched BOLD – Business Opportunities for L’Oréal Development – a corporate venture capital fund that supports start-ups through minority-stake investments & mentorship.

Find our more on BOLD’s website

Some examples:

Start-ups we believe in

Science and Technologies
L'Oréal as a partnership
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